![]() “I quickly sent the article to my team and, by the time I was about to take a bite out of my lunch, I received a call to have this Doodle sketched, drafted, finished and live on all our homepages in four hours. The team gets hundreds of requests every day from people who email and Googlers are pitching their concepts all the time, too. Jessica says the hardest part of the team’s job is definitely sifting through Doodle submissions - because there are so many great ones. The Doodle team receives about 7,000 submissions a year. So I asked a few Googlers on the Doodles team to share some of the surprising and, yes, delightful details and stories from behind the scenes. While Doodles are beloved inside Google and by many who visit the homepage, more goes into them than you might think. The other reason selections are so drawn out: Perla estimates that the team looks over “a couple thousand” Doodle ideas. “It’s a balance of having a lot of cooks in the kitchen but also making sure we have everyone involved,” she says. Perla Campos, Marketing lead for Doodles, says this process takes so long partly because getting the most diverse and inclusive collection of Doodles requires the team to hear from Googlers all over the world. “Should it be an image or an animated GIF? Or should it be interactive, or even a game.” "You have to figure out how you want to depict this topic or person,” she says. “We want people to learn something, or laugh, or feel inspired.”Īs the team lead, part of Jessica's job during this annual selection is to help choose Doodles from a massive pile of submissions (which come from Doodle team members, other Googlers and then from people completely outside Google), discuss them with this committee and a network of global cultural consultants and then decide on the best way to bring them to life. “We want to create that feeling of surprise and delight when you’re going about your day-to-day life, and then - tada! - a little gift,” Jessica says. ![]() Either way, it adds up to hours of discussion and work each week, all dedicated to making Doodle magic happen. Sometimes they gather in person, other times over Google Meet. They begin meeting regularly in the summer and usually wrap up by late October. Don’t be afraid to show who you really are or let superstition get in the way of a new friendship and you’ll be a graveyard smash.Every August, Jessica Yu and a carefully selected committee of Googlers from various backgrounds begin the delicate - and joyful - process of choosing which Google Doodles will appear on the Google homepage in the coming year. This Halloween, dress as your favorite character and do the Monster Mash. No bones about it, this was one of the most enjoyable doodles we have worked on and we’ve all been dying to share it with you! Life can be spooky. Jinx’s costume montage was far and away the most fun scene in the video, everyone on the team contributed ideas making for some truly bizarre costumes. The team even managed to sneak in a few devilish details for sharp-eyed Doodle viewers. Each sequence has its own color scheme, bringing the characters to (after)life with an entirely new animation process. The Doodle team took their time crafting a bewitching storyline, adding a little hocus pocus to make the designs dreadfully engaging. Jinx went through many forms before the team landed on the perfect apparition.ĭoing a video doodle meant no file size or length limitations. Once the team decided on the ‘lonely ghost’ concept, the importance of being yourself emerged as a suitable theme. Alas, this spectral romance was better suited for Valentine’s Day. In the initial concept, Momo dressed up as a ghost for Halloween and fell under the spell of a real ghost. In keeping with Halloween Doodle Tradition, the team felt it was time to follow the tales of Momo and the Candy Cup Witches with the Ghost’s side of the story. In the end, Jinx finds wearing a disguise is no match for being yourself. ![]() Not wanting to scare anyone, the lonely ghost agonizes over a costume to blend in with the trick-or-treaters, wreaking havoc in the process. This year, Jinx desperately wants to join Momo and the other trick-or-treaters outside. Last year, Momo successfully defended Magic Cat Academy from the clutches of a mischievous ghost invasion. If it isn’t the witches, werewolves, or goblins that haunt us every Halloween, it’s the ghastly task of deciding what to wear! Do the spooky creatures of the night face a similar ordeal? Today’s Doodle checks in on Jinx, the lonely ghost, who embarks on a mission to find the perfect costume - and a place to belong.
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